Image Courtesy: FP
“We launched this brand with an idea to provide Indian fusion burgers across the cities, specifically the tier-2 market. A lot of brands have yet not explored this segment and the concept of burger chains is still not popularised there. Understanding the requirement of our young customers we figured that the key to introducing the dish is to make it pocket-friendly. Therefore, we have launched the new burger which will strike right with our young customers, and tier 2 market both,” says Farman Beig, founder and CEO, Wat-a-Burger.
The brand offers an array of Indian-flavoured burgers and is spread across 60 outlets pan-India. The brand is known for serving the taste of popular Indian dishes in a variety of burgers. And till now it has about 29 varieties of burgers to its credit. Adding to its menu, the burger chain has also introduced Freak Shakes.
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“We are always innovating in terms of recipe, and ensure that our customers are served what they seek and enjoy. At the same time, we understand that maintaining quality is our prime responsibility,” added Rajat Jaiswal, co-founder, Wat-a-Burger.
Wat-A-Burger makes its own burger buns and maintains its in-house quality check team to ensure the health, hygiene, and quality of the product.
News Courtesy: ET