Maharashtra Government partners with Airbnb to promote Hidden Destinations!

By promoting homestay tourism, this partnership will encourage travel to lesser-known destinations and will enable inclusive community-led tourism in the state, that will further enhance economic prospects.

Under the agreement, MTDC and Airbnb will:

● Promote nearby travel-to destinations in Maharashtra that are off the beaten track and offer a unique experience to travellers
● Onboard three MTDC properties within Maharashtra that will offer travelers differentiated offerings including farm stays
● Conduct webinars and workshops to train homestay hosts and BB owners on Airbnb’s enhanced cleaning protocol—the first overarching standardized guidelines for cleaning and sanitization in the home-sharing industry—to support hosts in advance of reopening communities for travel.

Goa being the most searched destination: Airbnb!

Through knowledge sharing and training workshops with hosts, the partnership will also enhance the potential of tourism to create jobs and sustain livelihoods for local communities and will spotlight unique properties as more travelers explore stays near metro cities.

Announcing the partnership, Aaditya Thackeray, Minister for Tourism, Environment Climate Change and Protocol, Government of Maharashtra, said, “Maharashtra is an ecologically and culturally rich state and offers travelers unique travel experiences. We are committed to improving community-driven hospitality that is sustainable and offers travelers accessible, affordable and quality tourism. Safety is also key. With Airbnb, we will strengthen the ecosystem for the growth of homestays and BBs in the state, to revive tourism growth in the coming months. We appreciate Airbnb’s effort in helping us promote tourism in Maharashtra.”

Amanpreet Bajaj, General Manager (India, Southeast Asia, Hong Kong and Taiwan) at Airbnb, said, “This partnership is a valuable opportunity to drive rapid demand growth towards domestic tourism and to support the economy recovery. Airbnb has always been committed to highlighting unique destinations that are off the beaten track, and to ensure that the economic benefits of tourism reach as many communities as possible. We are proud to be working with MTDC and to support their vision.

Rebuilding trust in travel is a long-term mindset and requires a collaborative effort between governments, tourism authorities and private players. We have witnessed commendable efforts put in by the Government of Maharashtra and MTDC towards this endeavor and are fully committed to supported them.”

News Courtesy: ET