Airbnb reveals how consumers are viewing travel in the new normal!

According to the World Tourism Day report, online searches for accommodations over the past few months are reflecting how consumers are viewing travel in the new normal.

Travelers are understandably seeking heightened reassurances of hygiene and safety, as well as seclusion.

There is a growing demand for getaways that are off the beaten track and offer unique experiences – properties that are closer to nature, ones that have an assortment of outdoor amenities or are laden with luxury features.

Furthermore, people want to experience longer stays but in another home, blurring the line between living and travel. Amenities that offer the full flexibility of a home away from homes, such as WiFi, kitchens, and outdoor access, are being sought by travelers as they seek to experience life somewhere new, after a long six months of being homebound. Most are seeking a change of scene to inspire creativity and productivity.

Amanpreet Bajaj, General Manager - Airbnb India, Southeast Asia, Hong Kong, and Taiwan, said, “There is a gradual shift in consumer behavior towards travel. Our recent search trends have pointed to the fact that travelers are looking to explore safe and hygienic accommodations that offer flexibility. Bookings trends have shown us that unique stays and large homes have emerged as a choice for family and friends to be together for breaks and longer stay options.

We see additional interest in amenities that offer a home away from home, and long-term travel that appeals to a number of individuals and families who want to establish a remote working base outside of their homes. We feel that these trends will continue to drive the market with demand with customer service innovation, and more intimate accommodation formats”

News Courtesy: ET