The pandemic-hit Indian hospitality industry can hope to improve their revenue streams with the average room rates (ARRs) rising by at least 10-15 percent compared to 2019.
Nishant Pitti, CEO Co-Founder, EaseMyTrip, said, “The pandemic had halted the business temporarily but the demand has gone up significantly now,” hence hotels are making up for the losses incurred by them over the past 18 months.
He explained that higher vaccination rates are one of the motivators for the higher demand. “The festive season and occasions such as Diwali weekend has seen a jump of more than 50 percent in terms of room bookings,” he added.
But where are people traveling to?
According to data from Ixigo, there has been a 15 percent higher search rate for Hotels in Jaipur over the previous year, whereas those who enjoy cold weather have searched for properties in Leh. These destinations have generated at least 81 percent higher searches than the previous year.
Searches for Goa and Andaman have gone up by a whopping 55 percent and 72 percent, respectively.
An Ixigo spokesperson said, "Beach destinations are a favorite pick amongst travelers this Diwali. We have seen an increase of 55-60 percent in search queries for beach destinations like Goa and Andaman for travel in the first week of November. Jaipur, Varanasi, Leh, and Rishikesh are the other popular choices amongst travelers this year."
With air passenger traffic hitting record levels during the ongoing festive season, domestic airfares are also going through the roof. According to online travel aggregators, tariffs for Diwali week were 100 percent higher than the pre-pandemic festival period in 2019.
However, the top-10 searched destinations didn’t see much difference over Diwali last year. Both years Varanasi and Jaipur held on to the first and second positions, but the party hub Goa took over the third position from Kerala this year which was on position fifth last year.
News Courtesy: TH