What will RCB’s owners do to support the hospitality industry?
The program is named as ‘Raising the Bar’ and will support bars, pubs, and restaurants serving alcohol. The program will help the industry welcome customers back and recover following the COVID-19 pandemic.
The two-year program will support the revival and recovery of qualifying bars, pubs, and restaurants serving alcohol across major cities like New Delhi, Mumbai, and Bengaluru among others. The Raising the Bar program was designed following a global survey of bar owners to identify key priorities to support reopening.
Their top priorities included hygiene measures, digital support, and practical equipment and training to transform how their outlets will work when they reopen.
The Raising the Bar program will provide targeted non-cash support including physical equipment needed for outlets to re-open like ‘hygiene kits’ with high-quality permanent sanitizer dispensers, medical-grade hand sanitizer and a range of personal protection equipment (such as masks and gloves); help to bars, pubs, and restaurants serving alcohol to establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.
Commenting on the launch, Mr. Anand Kripalu, Managing Director CEO, Diageo India said, “The Indian Hospitality and FB industry has witnessed the unprecedented loss of revenues. This has impacted many start-ups and MSMEs as well as the livelihood of millions of people. Pubs, Bars, and Restaurants are an integral part of our communities, bringing people together to socialize and celebrate – something we have all missed during the lockdown.
Earlier, in the month of April, Diageo India, through its 15 manufacturing units across the country had produced sanitizer packs to help the government and hospitality industry at the time of crisis.
