With the mounting changes in lifestyles and consumer values, brands that reflect social and environmental responsibility as of paramount importance will garner more respect amongst consumers which will thereby result in high migration to such brands over time. Adhering to its credo of Responsible Luxury, ITC hotels have carved its own path wherein every action has pursued a path of being in harmony with the environment and society. They have ingrained in their services, products, and systems a distinctive set of features that enables them to distinguish their brand and demonstrate the ethos of their beliefs.
ITC Hotels has secured a LEED Platinum Rating- First the only Hotel Chain in the world where each of its luxury Hotels has been conferred for its performance in energy, water, and waste efficiency. ITC Hotels has commissioned numerous planet positive initiatives, which range from the use of renewable energy which today powers more than 57 percent of ITC Hotels electrical requirement to an over 50% reduction in water consumption over the last five years and the first hospitality chain to discontinue use of ‘Single-Use Plastic ‘across its operations.
Pouring light on the same, Rishi Mattu, General Manager, ITC Rajputana said, "With ‘Responsible Luxury’ as its guiding premise, ITC Hotels is committed to delivering luxury experiences with sustainable practices embedded in the process - an endeavor which has manifested in the coveted LEED Platinum rating for all its luxury hotels making ITC Hotels amongst the ‘Greenest’ luxury hotel chains in the world. ITC Rajputana is the first and only LEED Platinum certified hotel in Rajasthan with the highest score in the existing building category. Fashioned and built along the lines of a "Haveli", the hotel has an understated grandeur emanating from the Dholpur stone used extensively across the hotel to reduce the heating load and accompany traditional architecture which is the perfect blend of modern technology and elegant design with International Green practices."
"For its efforts towards sustainable tourism, ITC Rajputana was awarded the 'Best Eco-friendly Hotel' in India by the Ministry of Tourism in 2019. Rajasthan State government awarded the 'Energy conservation award' to ITC Rajputana 8 times over the decade for adopting energy conservation in the hotel. Keeping in mind the new normal norms of health, hygiene and safe environment under our 'We Assure' program, ITC Rajputana is promoting 'Safe Staycations' for a guilt-free experience," he added.
ITC Rajputana, Jaipur has been awarded Platinum rating under the LEED India NC program. The platinum rating is the highest category of certification preceded by Gold, Silver, and Certified.
News Courtesy: BW Hotelier
