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Preferred Hotels & Resorts boosts rewards to revive travel

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The brand has introduced a loyalty program, which has a selection of new independent hotel experiences

Preferred Hotels  Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty program. From a new Flexible Member Rate and an Elite Platinum Offer to the brand’s first-ever I Prefer E-Gift Cards and more than 25 new participating hotels worldwide, these program enhancements demonstrate Preferred’s unwavering commitment to offering best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, ‘Where Next?” following an extended period at home.


Recognizing the importance of member-only value and flexibility, Preferred Hotels  Resorts is doubling down through a new Flexible Member Rate that offers access to savings of 10 percent or higher on top of the best available rate when they book stays at more than 300 participating hotels. The new flexible rate is also fully cancellable up through the day of arrival, providing travelers with the peace of mind needed if travel plans get disrupted. The new rate is available for travel through December 31, 2020.


“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels Resorts. “We are confident that the decisions we’ve made to enhance the program will provide travelers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”


This article first appeared in Economictimes.


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