Not all technology is created equal, and that also goes for the various contactless tech solutions. Some tools have seen strong uptake in the past months, but might fade as the virus (hopefully) fades in the coming years. Another tech will continue to define how hotel guests interact with hoteliers for years to come.
CONTACTLESS TECH WILL BE LESS IMPORTANT THAN IT SEEMS NOW:
The results show that we should be careful when assuming that the uptake of these new contactless technologies will be universal, even when guests say they want them in surveys. And when we consider the presence of these technologies as a determining factor in booking a hotel, their impact is likely to be even lower.
Of course, anticipating that there is free WiFi or a seamless check-in process, could certainly impact booking behavior, but countless studies have found that price, location, and possibly brand, always trump any other factors. And considering the race is on for most hotels to implement these systems, the competitive advantage for hotels with contactless tech will soon be lost.
McKinsey introduced an interesting framework in a recent article to evaluate which COVID induced consumer trends and behaviors — and which technologies as an extension of that — will be here to stay, and which will likely fade. We can apply this to contactless technologies in the hotel space. Below is our view, but with the ever-changing situation, this is very much an opinionated stance. Everyone should determine for themselves how they see different technologies evolve, and make decisions based on that.
News Courtesy: HT
Copyright © 2020 Hotelwale.in, All rights reserved. |
