What is a staycation?
The word staycation is the combination of “stay” and “vacation.” To put it simply, it’s a short leisure trip close to where you live. It’s also used to describe a holiday spent in one’s country rather than abroad. This expression first appeared during the 2008 financial crisis and became popular in the following years, mainly in the UK. Fast forward to 2020, and the COVID-19 crisis has brought global travel to a halt. After analyzing recent data, it appears that staycations are here to stay, and with them come a variety of opportunities for both businesses and hospitality professionals.
How is it rising?
Staycations are on the rise, mainly because of two factors. First of all, it’s a very sustainable way of traveling and experiencing hospitality. Of course, you aren’t traveling far, so your carbon footprint is much smaller than if you were flying. But it isn’t only about pollution; it’s about caring for and enriching your community, experiencing new things in your direct environment, and participating in your region or country’s growth.
Also, these close to home trips tend to be much cheaper than vacations on the other side of the world. And since the COVID-19 crisis has forced many countries to close their borders, some of us don’t have a choice, so why not explore and enjoy your local area?
How are staycations an opportunity for hospitality professionals?
As students in hospitality, professionals beginning their career, or established members of the hospitality industry, we’re all subject to our market and clients’ changing needs. Due to the impact of COVID-19, it’s clear that in the near future, hospitality will be focused on national tourism.
As a hospitality professional, now is the right moment to invest time and effort into your community to contribute to the development of the region you love. Increase your knowledge of the area and specialize in offering tailored, local experiences for guests. The result of learning more about the environment that surrounds you will make you a more desirable and qualified professional.
Hospitality professionals are starting to adapt to this trend and invest more time than ever in their community. The future of travel will be more local-oriented, and you can jump on board right now!